The why section features an image of the author holding the book alongside his strong manifesto. Also note the social proof and accolades to strengthen his pitch. There is tons of attention-to-detail throughout this Landing Page, giving us the first impression the book will be just as impressive.

FABA+ does this beautifully. Their long-scrolling landing page ends with behind-the-scenes images of prototypes and sketches, emphasizing the care poured into crafting their screen-free audio player for kids.

Artist Gal Shir is a huge advocate for creativity. The Landing Page for his Float product combines his WHY with community. He includes a strip of community hash-tagged images from Instagram, followed by his explanation of why he encourages you to join the movement. He shares that he built Float to help artists and designers showcase their work in a better way. Your masterpieces deserve to be shown in the most fun and engaging way.

Mike McAlister's Liftoff Course biography leads with how he invested everything he learnt building a decade of digital products. The pitch is strengthened with testimonials below all using his first name. Also love touch with signature and social media icons.