How to strengthen a SaaS Landing Page
The ultimate goal for a SaaS is to get a paying subscription from a customer and naturally it’s the most challenging type of conversion. A smart tactic, however, is to first capture a lead through your SaaS landing page by offering a free trial or a limited version of the service. Once they’re happily immersed, you can start charging. So, how do we get them to enter their email, in exchange for a taste of your offering? Let’s dive in.
Good references
A collection of noteworthy visual references to spark ideas for your landing pages. Seen any other interesting ones? Let me know!
Email-only lead capture above the fold. Reassurance near form using free trial and no card required. A row of strong metrics putting you at ease the product is powering real businesses and is well supported. Bravo!
Try to handpick the best testimonial from your customers and position it right above the fold, so it’s visible without scrolling. CleanShot X spotlights a testimonial from Basecamp founder Jason Fried, a name many of their visitors recognize. He shares how it’s become his screenshot tool of choice.
Resources
Links to external resources to help you dive deeper, find assets, or hire help to level up your landing page.
Bonus Content
Related course content I think you’ll enjoy.
